The group (G)I-DLE has released a
lyric video of "LATATA (English Ver.)."
Cube Entertainment released a lyric video of "LATATA (English Ver.)" on (G)I-DLE's official YouTube channel on the afternoon of the 20th.
The released lyric video doubled
the charm of the song by showing off its stylish visual beauty with a
combination of still images and bold handwriting that contain (G)I-DLE's unique
"LATATA" is the title track of (G)I-DLE's debut album "I am," which was released in May 2018, and is a mega hit that led to six awards at various year-end awards ceremonies, including the No. 1 on music broadcasts 20 days after its debut.
In particular, the leader So-yeon
participated in writing and composing the lyrics, drawing attention, and her
performance with passionate beats, addictive chorus, and the charms of the six
members with strong personalities are impressive.
"LATATA (English Ver.), which was released on the 15th, perfectly captivated global fans by adding English lyrics to familiar and exciting melodies that can be recognized at once.
With the release of their third mini-album "I trust" in April, G-DLE, which formed a partnership with U.S. Republic Records to make inroads into the U.S., took another leap forward, showing an active foothold in the global market with its "LATATA (English Ver.)."
Meanwhile, (G)I-DLE has
solidified its position as a global trend group with its third mini-album
"I trust," topping iTunes Top Album Charts in 61 regions around the
world, breaking the group's own best records, including the Billboard 5 Chart
Rankings in the U.S., and the Korean terrestrial music broadcasting Grand Slam.