Source: Reporter Han Bea-jung
[The Fact | [Reporter Jeong Byeong-geun] Singer Lim Young-woong ranks first in star brand reputation.
The Korea Corporate Reputation Research Institute measured big data on star brands from November 30, 2023 to December 31, 2023. As a result, Lim Young-woong ranked first, followed by Son Heung-min, a player playing in the English Premier League and girl group Blackpink.
Director Koo Chang-hwan said, "The Lim Young-woong brand has accompanied the fan community through the national tour concert, and the second-tier brand Son Heung-min has played an active role with as the captain of Tottenham in the Premier League. The 3rd ranked Blackpink brand is expected to extend the contract as well as the activities of individual members.
Following them are the names of girl group New Jeans, actor Jung Woo-sung, baseball player Lee Jung-hoo, who just signed a big contract with major American team San Francisco, actor Im Si-wan, groups EXO, Seventeen, Ive, BTS and announcer Yoo Jae-seok are also listed.
Director Koo explained: “The New Jeans brand has set various records in the fields of music, albums and advertising, and the Jung Woo-sung brand has attracted consumers' attention by becoming an actor with 10 million stars".
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