“Ahyeon's return” Baby Monster, is this a big win for YG? (TF Focus)

 

 

 

 

 

WINNER and TREASURE also both debuted as survival shows.
With Ahyeon's participation, the 7-member group lineup is complete.

 
그룹 베이비몬스터(BABYMONSTER)가 아현이 합류하며 7인조로 활동할 예정이다. /YG엔터테인먼트
Source: YG Entertainment

[The FactㅣIntern reporter Soobin Choi] BABYMONSTER announced the start of activities with 7 members with the return of member Ahyeon. Since Ahyeon was famous as 'Little Jenny' even before her debut, attention is focused on how far Baby Monster with Ahyeon can go.

Baby Monster is a group that debuted through YG Entertainment's survival reality show 'Last Evaluation'. YG attempted to create a talented group by planning its own audition program.

Teams WINNER and iKON became known to the public through Mnet's entertainment program 'WIN: Who is Next?', broadcast in 2013. Team A, the winner of the survival competition debuted as 'Winner' and members of Team B – Loser, reorganized their members through another survival show 'MIX & MATCH' and debuted as iKON.

Most of WINNER's members are capable of writing and composing lyrics, and their skills are at a good level. After completing the exclusive contract with YG, iKON started a new career at 143 Entertainment, but when they first debuted, the group was loved by many fans thanks to their already perfect rap and vocal skills.

TREASURE is a group that debuted through JTBC's entertainment program 'YG Treasure Box' and set YG's first - most - highest record even before debut. The debut album sold over 200,000 copies and the debut song 'BOY' topped the iTunes Top Songs chart in 19 countries upon release.

Therefore, fans' attention has been focused on Baby Monster, who will debut through 'Last Evaluation'. Above all, the public's expectations are very high because this is a YG group that debuted 7 years after BLACKPINK. However, Baby Monster has undergone member changes even before their debut. Initially, the group consisted of 7 members: Ahyeon, Haram, Laura, Parita, Chiquita, Luca and Asa, but Ahyeon could not participate in the debut activities due to health reasons.

리틀 제니라 불리던 아현이 건강상의 이유로 데뷔 불발 소식을 전했다. /YG엔터테인먼트

 
Source: YG Entertainment

On November 15 last year, YG said: "After careful discussion due to health reasons, Ahyeon has decided to temporarily focus on resting. We regret that we cannot introduce Ahyeon as a member of Baby." Monster.” And at the same time, the company also announced: "We hope Ahyeon will soon fully recover and return to good condition. We will do our best to support this."
As soon as Ahyeon was revealed as a candidate for Baby Monster member, she became famous with the nicknames 'like BLACKPINK Jennie' and 'Little Jenny'. In addition, when appearing on the survival show, she successfully performed the song 'DANGEROUSLY' by singer Charlie Puth and received many positive reviews.

That's why I felt sad when I heard that Ahyeon wouldn't be able to debut. Baby Monster, a group consisting of 6 members except Ahyeon, debuted with 'BATTER UP' on November 27 last year. This is a powerful hip hop song that marks Baby Monster's beginnings with confidence and nostalgia, while capturing Baby Monster's unique presence.

'BATTER UP' surpassed 10 million streams at the fastest rate among K-pop girl group's debut songs on the world's largest music platform Stotify and swept the song charts iTunes in 21 countries. In addition, it only took 28 days for the MV to reach 100 million views and 53 days for the MV to reach 200 million views, breaking the record for the debut song of a K-pop group to reach 100 million views in the shortest time.

As a result, Baby Monster won the 'Rookie of the Year Award in the Global Streaming Category' at the 'Circle Chart Music Awards 2023' held at BEXCO, Busan on the 10th. This award was given to the artist had the highest global streams in the 30 days following the release of a first track between December 2022 and November 2023.

 
그룹 베이비몬스터가 2월 1일 신곡 Stuck In The Middle을 발매한다. /YG엔터테인먼트
Source: YG Entertainment

Not long after its release Baby Monster is already setting records day after day and fans' expectations are increasing with the news that the new song 'Stuck In The Middle' will be released on February 1 This song is a new type of song that YG has never shown before, focusing entirely on the members' outstanding singing skills and unique voices.

  Producer Yang Hyun Seok also announced the news of Ahyeon's merger, which sparked harsh reactions. Producer Yang Hyun Seok said on his official blog on the 25th: "Ahyeon has completely recovered and from today she will return to YG and record songs for the album." He added: "Ahyeon will be active with her first mini-album, which will be released in April."

 

 

 

 

 


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