Vlast signs an agreement with Hybe Japan... Notice of active activities in Japan

Source: Vlast

[The Fact｜Reporter Park Ji-yoon] Vlast, the agency of virtual boy group Plave is, has partnered with Hybe Japan.

On the 9th, Vlast said, "We signed an agreement with Hybe Japan for our group Plave's expansion and activities in Japan. We will be able to carry out high-quality Japanese activities through collaboration with Hybe Japan, which has a deep understanding of the Japanese market." 

This is the largest and most comprehensive contract for business rights in Japan among artists other than Hybe Labels that Hybe Japan has collaborated with, and was concluded with Hybe Japan highly evaluating Plave's potential for success. Vlast plans to actively promote Plave's activities in Japan through collaboration and communication with Hybe Japan.

Plave, a five-member virtual group consisting of Yejun, Noah, Bambi, Eunho, and Hamin, debuted in March 2023. Their 2nd mini album 'ASTERUM 134-1', released in February, exceeded 560,000 copies in the first week of release and ranked first in K-POP sales in the first half of 2024 on Japan's HMV&BOOKS. 

In addition, Plave, the first virtual idol to win first place on a music show, is enjoying an unprecedented success, leading more than 70,000 fans to log in simultaneously during the opening of pre-sale tickets for its exclusive concert.

Plave, which is gaining great popularity in Korea, has launched a signal for their Japanese activities through collaboration with Hybe Japan, raising expectations about what they will do in the future.