5th mini album 'HOT' scheduled to be released on March 14
Motion logo video released… Heat enough to melt ice
Source: Reporter Jang Yoon-seok
[The Fact | Reporter Byeong-geun] Girl group LE SSERAFIM will return after 7 months with a new album.
At 0:00 on February 17, through the global fan platform Weverse, LE SSERAFIM (composed of Kim Chaewon, Sakura, Huh Yunjin, Kazuha, Hong Eunchae) announced the release of their 5th mini album 'HOT' at 1:00 pm on March 14. Management company Source Music introduced, "The album 'HOT' shows LE SSERAFIM's passionate attitude of pouring their hearts into the things they love."
On the same day, the new album's logo motion video was also released on Labels' YouTube channel and Source Music's official SNS. The video captures the process of ice melting under the blazing fire, gradually forming the LE SSERAFIM logo. Finally, the group's logo is also melted by the heat and flows down. The slogan "I'M BURNING HOT" appearing at the end of the video further highlights the intensity and passion.
Source: Source Music
Previously, LE SSERAFIM achieved great success with their 4th mini album 'CRAZY' released in August last year. The album entered the US Billboard 200 main album chart at No. 7, marking the group's third consecutive time in the top 10 of this chart. Moreover, the title track of the same name appeared for two consecutive weeks on the world's two top pop charts: Billboard's Hot 100 and the UK's Official Singles Chart.
Not only that, the group also attracted the attention of international magazines such as Dazed (UK), Teen Vogue (USA), and USEN (Japan). Notably, although it has been released for 5 months, the album continues to "reverse the current" on major charts such as Billboard and Spotify, showing the group's long-lasting appeal. After 7 months, with a passionate motion logo video, LE SSERAFIM is making the public curious about the style and appeal of this new album.
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