Introducing Excellent K-Musicians and Industry Workers to the Global Market
Source: Billboard Korea Logo
[The Fact | Reporter Jeong Byeong-geun] Billboard Korea (CEO Kim Yu-na) is strengthening its media capabilities to play a role in communicating between K-Music and the global music market.
Billboard Korea said on the 29th, "Since Billboard Korea's official domestic launch last year, we have focused on communication between the US headquarters and the domestic music industry. In the future, we will actively help introduce excellent artists and industry workers in the K-music industry to the global pop market and help them excel on the global stage."
To this end, Billboard Korea recently appointed Lee Kyung-ran, a former JTBC vice president, as the head of media to strengthen its media functions. Vice president Lee worked as a K-pop reporter for over 20 years, then served as the editor-in-chief of Daily Sports and the CEO of JTBC Studio Jam. He is in charge of reporting and media affairs at Billboard Korea.
Vice president Lee said, "We will shed light on the music and activities of K-artists in various ways through Billboard headquarters' online and offline platforms," and "We will not only deliver accurate K-pop news to Billboard's global platform in the US, but also produce and distribute entertainment content such as talk shows on the topic of K-pop. Through this, we will increase the understanding of the global music market regarding K-music and serve as a communication channel between Korea and the world."
Billboard Korea published its first offline Billboard Korea magazine this month, featuring ENHYPEN as the cover story, and plans to publish a Billboard Korea magazine in collaboration with the US publication starting in the second half of this year. Starting with the cover interview for Billboard Magazine, which helped Jennie successfully enter the US market, Billboard Korea will be in charge of producing Billboard-related content for K-pop artists in the future.
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