TWS, nationwide popularity gains momentum as they travel across Japan

Campaigns, tours, broadcasts, animations, and more

 

TWS가 18일부터 일본 상업 시설인 시부야109의 도쿄, 오사카 2개 지점에서 협업 캠페인을 진행한다. 이를 비롯해 일본에서 전방위적인 활동을 펼치면서 가시적인 성과를 거두고 있다. /플레디스

Source: Pledis

 

[The Fact | Reporter Jeong Byeong-geun] Boy group TWS is continuing their nationwide popularity by carrying out large-scale activities since their debut in Japan.

 

According to their agency Pledis Entertainment on the 18th, TWS will be conducting a collaboration campaign at two branches of Shibuya 109, a commercial facility in Japan, in Tokyo and Osaka, starting on the 18th. Large photos of TWS will be hung inside and outside the building, and BGM containing their videos and voices will be broadcast. Pop-up stores will also be opened at both branches to commemorate their first tour.

 

TWS is putting its energy into nationwide collaboration campaigns and increasing its contact with the public. JOYSOUND, a karaoke brand operating throughout Japan, has seven directly managed stores in Tokyo, Miyagi, Aichi, Osaka, Hiroshima, and Fukuoka, which feature collaboration rooms decorated with TWS's new album images, and 69 directly managed stores nationwide are selling drinks themed on the six members.

 

An official said, "The debut commemorative cafe 'TWS CAFE はじめまして (Hajimemashite)' opened in Tokyo Harajuku and Osaka Umeda is packed with people trying out limited menus visualizing the debut single."

 

The first tour, which will tour six cities in Japan, is also going well. Having successfully completed performances in Hiroshima (July 11) and Aichi (July 13-15), they will continue their tour at Fukuoka Sun Palace on the 17th and 18th. With each sold-out performance, the six members are learning the dialects of each region and talking about local specialties, and are receiving great responses by communicating closely with local fans.

 

You can also meet TWS on broadcasts broadcasted throughout Japan. They will appear on the popular TBS late-night variety show 'Night Brunch' on the 23rd, and will walk around the local streets and talk. During the tour, they are actively promoting the team by conducting interviews with various local broadcasts.

 

They have also taken on popular animations. The members participated in the theme song of the Disney+ Star Original series 'BULLET/BULLET' released on the 16th and the Japanese TV animation 'A Bouquet for the Ugly One' that first aired on the 4th, and showed off their refreshing voices.

 

These nationwide activities of TWS are leading to tangible results. The cumulative sales volume for the second week of the Japanese debut single "Nice to see you again" (original title はじめまして/Hajimemashite) (total counting period: June 30 - July 13, based on SoundScan Japan) is 211,002 copies. The single topped the Oricon and Billboard Japan charts in its first week of release.

 

Billboard Japan recently published an article analyzing single sales trends, drawing attention to TWS's even regional sales patterns. The media outlet analyzed that "(this single) has a high sales ratio in metropolitan areas such as the Kanto and Kansai regions," but "considering the short period since its debut, the regional sales ratio of this work is relatively balanced."

 

This shows that TWS is gaining even more popularity throughout Japan. Riding this momentum, TWS will perform on stage at the largest local music festival, 'ROCK IN JAPAN FESTIVAL 2025', held at Soga Sports Park in Chiba City, Japan on September 15th.


 


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