Coca-Cola announced on the 1st that it has appointed V of the group Bangtan Sonyeondan (BTS) as its ambassador. A Coca-Cola representative explained the selection by stating, ″V is an artist who embodies intense energy on stage and trendy charm in everyday life, making him a perfect fit to showcase the passion, freedom, and allure that Coca-Cola seeks.″

Coca-Cola is set to release an advertisement featuring V. The teaser video will be unveiled on that day across Coca-Cola’s official YouTube and Instagram channels.