BLACKPINK member Jisoo showcased a stunning appearance in New York City. Tommy Hilfiger created a second custom dress for Jisoo, who took the stage at the ’Deadline’ world tour on the 27th. This dress was reinterpreted in a preppy style as a silk chiffon shirt dress, harmonizing blue and white colors along with a wrap skirt to maximize Jisoo’s presence. The front of the dress was adorned with hand-placed crystals and sequins, radiating brilliant light under the spotlight.

Watching the performance, member Lisa exclaimed, ″She looked so amazing that I almost didn’t recognize her.″ Another member, Rosé, added with a smile, ″It’s an outfit specially prepared for New York.″ Tommy Hilfiger’s team mentioned, ″We highlighted her confidence by capturing the essence of New York,″ and expressed excitement for the upcoming partnership.

Since bringing Jisoo on as an ambassador last fall, Tommy Hilfiger has been expanding the scope of their collaboration, including the Spring 2025 campaign. Through this New York performance, Jisoo has established herself as the new face of Tommy Hilfiger women’s wear. The brand is pursuing a strategy to modernize classic preppy styles with Jisoo while accelerating its appeal to the MZ generation.