BTS continues to garner attention in the domestic and international retail markets. Their global recognition, strong fan base, and long-standing trust have led them to attract interest from various industries. Collaboration offers are pouring in not only from global luxury brands but also from the retail and consumer goods industries. The members are actively engaging with the public as global models for everyday consumer goods.

Jin has been selected as the model for Ottogi’s ″Jin Ramen″ and Dongwon F&B’s ″Dongwon Tuna.″ Jin wields significant influence in the food industry, and Ottogi, along with Jin, is establishing a strong presence in the global market. Jin’s fan concert tour, ″#RUNSEOKJIN_EP.TOUR in U.S.″, featured promotional booths in Dallas and Newark, drawing large crowds.

V was recently selected as the new campaign model for the global beverage brand ″Coca-Cola.″ Coca-Cola explained the reason for selecting V as their model, saying, ″With his powerful stage presence and trendy everyday presence, he is the perfect embodiment of the passion, freedom, and excitement the brand strives for.″ V will effectively convey the brand’s message with his distinct personality and sophisticated image.

BTS’s selection as the model is generating positive consumer reactions. Product-related photos and reviews are rapidly increasing on social media, and both attention and favorability for the brand are rising. This positive response demonstrates BTS’s recognition as a force that adds trust and emotion to the products. They are also playing a key role in building the brand’s youthful image and expanding into the global market.

BTS is solidifying their position as a trusted brand among consumers, encompassing familiar products and global brands.