BTS is receiving a steady stream of love calls from both domestic and international retail markets. Their global recognition and popular appeal have garnered attention from various industries. Following early recognition from global luxury brands, collaboration offers are also pouring in from the retail and consumer goods industries.

Recently, BTS members have been reaching out to the public even more closely, serving as global ambassadors for everyday consumer goods. Jin was selected as the face of Ottogi’s ″Jin Ramen″ and Dongwon F&B’s ″Dongwon Tuna.″ Jin has demonstrated his significant influence in the food industry. Ottogi, in particular, has solidified its global presence through its partnership with Jin. They operated promotional booths in Dallas and Newark, where Jin’s fan concert tour, ″#RUNSEOKJIN_EP.TOUR in U.S.″, was held, attracting numerous visitors.

V was recently selected as the new campaign model for the global beverage brand Coca-Cola. Coca-Cola explained the reason for selecting V as their model, stating, ″V, who combines the intensity of his stage presence with his trendy, everyday presence, is the perfect person to embody the passion, freedom, and excitement the brand strives for.″ V will effectively convey the brand’s message with his distinct personality and sophisticated image.

BTS’s selection as the model is generating positive consumer reactions. Product-related photos and reviews are rapidly increasing on social media, indicating a surge in both brand awareness and favorability. This positive response demonstrates BTS’s recognition as a force that adds trust and emotion to the product. They are also playing a key role in building the brand’s youthful image and expanding into the global market.