Jang Won-young, a member of the idol group Ive, attended the opening ceremony of the ″2025 Coupang Play Series″ K-League match against Newcastle United in the English Premier League held at Suwon World Cup Stadium on the 30th of last month. She also appeared on stage during the halftime performance.

Jang Won-young wore a revealing one-piece dress. This outfit sparked controversy online and on social media. Some netizens argued that Jang Won-young’s outfit was inappropriate for an event with children and families. They argued that it was ″out of sync with the TPO (time, place, and occasion)″ and ″uncomfortable.″ Some Chinese fans expressed their discontent, claiming that Jang Won-young was the only one forced to wear such a revealing outfit.

On the other hand, some countered that Jang Won-young’s outfit was acceptable as a stage costume. Netizens praised her performance, saying, ″It showcased the charm of a leading K-pop star.″ One netizen argued that Jang Won-young could pull off this concept, arguing that her personal style should be respected.

Some compared Ive’s outfit to the idol group New Jeans, who appeared at the Coupang Play series launch last year. New Jeans, with their basic uniforms, socks, and sneakers, were praised for their neat and tidy style, which was considered ″true to the occasion.″ In contrast, Ive emphasized individuality and chose a more fan-centric approach to content.

Ive departed for Los Angeles on the 31st, the day after the launch, to attend ″KCON LA.″ Despite the controversy, Jang Won-young’s airport fashion garnered significant attention. Ive is scheduled to release his fourth mini-album, ″Ive Secret,″ on the 25th.