A magazine featuring BTS’s V is selling like hotcakes in Japan even before its release. The September issue of ″W Korea,″ featuring V’s first magazine cover since his military discharge, has generated significant buzz both domestically and internationally. Just a month after his discharge, V has showcased his flawless visuals and exceptionally sensible style.

The teaser video announcing the release has garnered 19.14 million views and is on the verge of reaching 20 million. The behind-the-scenes video, however, has already garnered 10 million views in just 10 hours, demonstrating the magazine’s explosive popularity. Renowned fashion stylists Laurence Roach and Karla Welch have even liked V’s photos from the magazine, demonstrating the magazine’s global appeal.

Even before the pre-orders were announced in Korea, Japan’s leading online shopping mall Rakuten quickly launched pre-orders. The September issue of ″W Korea″ garnered a rave response, ranking first through tenth on Rakuten’s overall bestseller ranking for K-pop magazines and photo books. On Qoo10 Japan’s bestseller ranking for K-pop magazines and photo books, ″W Korea″’s V cover magazine occupied all ten spots.

″W Korea″ also surprisingly occupied a whopping 17 spots on the ″Ranking 20,″ taking places from 12th to 18th, 20th, and 21st. V continues his unwavering popularity, topping major popularity polls in Japan.

He held the top spot for 227 consecutive weeks in a male idol ranking poll conducted by the Japanese idol ranking site ″NEHAN″ from July 28th to August 3rd. During the same period, he ranked first for 223 consecutive weeks in the ″Korean Actors in Their 20s″ category on ″BIHAN,″ a Korean actor popularity ranking site. He also topped the ″K-Pop Idol Popularity Ranking″ for 183 consecutive weeks on ″K-board,″ a K-culture information provider, and held the top spot for both the ″Korean Drama Male Actor General Election″ and ″Flower Boy Election″ categories across all time periods.

He also topped the ″K-Pop Juice″ K-Pop information site for all time periods, and also ranked first in the ″Favorite″ category. V also proved his popularity and star power by being the most mentioned K-pop artist on X (formerly Twitter) and Japanese Google Trends.