Stray Kids’ Felix has been appointed as the new global ambassador for Amorepacific’s Hera brand, marking a significant milestone as he becomes the first male model to represent the entire brand. On the 6th, Felix shared several joyful photos on Instagram, captioning them, ″Thank you everyone #FELIXxHERA,″ and expressed his appreciation for the bouquets and gifts he received from Hera.

In the images, Felix radiated happiness while holding a large bouquet of flowers. Following Jennie’s six-year association with Hera, Felix is set to convey the brand’s beauty philosophy to a global audience. After Jennie’s departure, Felix emerged as a strong contender for the role, and last month, he was seen carrying Hera products, each engraved with his name, as he prepared for his European tour.

Felix is gaining significant attention in North America and Europe, aiming to connect with a global female audience in line with the growing genderless trend. Many have praised Felix’s bright and elegant image as an ideal match for Hera. Fans have enthusiastically celebrated the news, with comments like, ″Congratulations,″ ″Let Yongbok (Felix’s real name) do whatever he wants,″ and ″Thanks to Yongbok, I’m getting into it.″

In related news, Stray Kids, the group to which Felix belongs, is set to release their fourth full-length album, ″KARMA,″ on the 22nd.