Compose Coffee is set to introduce a new menu item, ″V COMPOSED,″ in collaboration with BTS’s V on the 12th. This new offering, inspired by the idea of ″a cup composed by V,″ features three distinct items: Rich Allegro, Yuja Staccato, and Dolce Serenade.

Rich Allegro is a unique tea blend that combines green tangerine chamomile and lychee, enhanced by the sweet yet refreshing notes of red ginseng. Yuja Staccato pairs the refreshing juice of Goheung yuja with a grapefruit smoothie, delivering a taste that is both bitter and invigorating. Dolce Serenade blends Compose’s proprietary milk with locally sourced honey and espresso, resulting in a smooth and rich aftertaste.

To celebrate the launch of these new menu items, Compose Coffee will release two teaser videos for its advertising campaign across approximately 2,900 stores nationwide starting on the 12th. This initiative is part of a broader communication strategy designed to generate excitement among consumers ahead of the official video release.

In the teaser video, V captivates viewers with his expressive gaze and graceful movements, effectively embodying the essence of Compose Coffee’s brand. The full video featuring V will be unveiled on the 19th through digital displays, outdoor advertising, and social media at the same 2,900 Compose Coffee locations.

A representative from Compose Coffee commented, ″With the introduction of three new menu items, we are excited to pre-release a teaser video for our upcoming advertising campaign in stores starting on the 12th. We appreciate your anticipation for this campaign, which reflects Compose Coffee’s brand philosophy.″