BTS’s V is making waves as a K-pop star who is also a significant figure in the fashion industry. The Russian online platform ″The Girl,″ associated with lifestyle magazine Elle Girl, recently highlighted V’s impact, stating that K-pop idols not only excel in music and dance but also possess a unique style that resonates with global brands. V was featured as the top entry in their list of ″Top Artists Who Have Conquered Not Only the Music Industry, But the Fashion Industry as well.″

As a model and ambassador for two luxury brands, V brings a distinct aesthetic to each campaign. The article noted that fans eagerly anticipate V’s fashion films, with many spending hours watching his promotional videos for Celine and Cartier, which in turn drives them to purchase new items. It emphasized that any fashion show V attends instantly becomes a highly anticipated event.

Luxury brands are increasingly aware of V’s influence, recognizing him as a quintessential representation of K-pop’s visual appeal. His debut at Paris Fashion Week as Celine’s ambassador was marked by significant media attention, with Paris Match dubbing him the ″megastar of the Paris Fashion Week Celine show.″ Following V’s appointment, Celine experienced a remarkable 51% increase in sales.

Lefty, a French influencer marketing platform, reported that V’s posts about Celine on Instagram generated an impressive $274 million (approximately KRW 375.7 billion) in value. The platform also recognized him as the ″Top Fashion Influencer of 2023,″ ranking him first among male celebrities.

Cartier is also acknowledging V’s substantial influence. After he became their ambassador, traffic to Cartier’s official website surged, leading to a temporary crash. The $26,700 necklace V wore in the Panda campaign quickly sold out. According to Richemont, Cartier’s parent company, the jewelry division achieved record sales of 14.2 billion euros (21.49 trillion won) for the fiscal year in which V was appointed as an ambassador.