The secret to Seocho-dong’s success, breaking its highest viewership ratings record


The tvN drama ″Seocho-dong″ wrapped up with a satisfying conclusion for its five main characters in the final episode, which aired on the 10th. In this episode, Ahn Joo-hyung, Kang Hee-ji, Jo Chang-won, Bae Moon-jung, and Ha Sang-gi each embarked on their own journeys. The series achieved impressive viewership ratings, averaging 7.5% in the Seoul metropolitan area and peaking at 8.6%. Nationally, it averaged 7.7% and reached a peak of 8.9%. ″Seocho-dong″ also dominated its time slot on cable, particularly among its target demographic of men and women in their 20s and 40s.

Ahn Joo-hyung, after navigating a real estate lawsuit with Park Man-soo, decided to resign from his job and establish his own law firm. He expressed remorse to the families of workplace bullying victims and continued his impactful legal work. Kang Hee-ji, serving as a public defender, has made significant strides by advocating for marginalized individuals. Jo Chang-won left his corporate job to seek justice as a prosecutor. Bae Moon-jung successfully balanced her work and childcare responsibilities after finding a suitable replacement. Meanwhile, Ha Sang-gi reconnected with Kim Hyung-min, who entered law school, and began mentoring young people facing similar challenges.

The drama fostered a warm atmosphere through scenes showcasing the camaraderie among the five lawyers, including shared meals and friendly interactions. ″Seocho-dong″ authentically depicted the dynamic daily lives of lawyers in a law firm, resonating with many office workers. The combination of writer Lee Seung-hyun’s experience-driven script, director Park Seung-woo’s engaging direction, and the strong performances of the cast contributed to the show’s immersive quality.

Additionally, initiatives like the ″Workplace-Customized Walking Challenge″ added depth to the drama’s themes. ″Seocho-dong″ concluded as a healing narrative, offering a heartfelt portrayal of the realities and challenges faced by office workers.


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