KB Kookmin Bank Indonesia has chosen the K-pop girl group ″Hearts2Hearts″ as its brand ambassador. This partnership, in collaboration with SM Entertainment, underscores the bank’s dedication to offering inclusive and innovative financial services to all generations in Indonesia, with a particular focus on the youth.

Hearts2Hearts is made up of eight members: Carmen, Jiwoo, Yuha, Stella, Jueun, Eina, Ian, and Yeon, with Carmen originally from Bali. The group enjoys significant recognition among K-pop enthusiasts, and their presence in Indonesia is anticipated to boost KB Kookmin Bank’s brand value.

Robi Mondong, Vice President of KB Kookmin Bank Indonesia, highlighted that ″Hearts2Hearts embodies diversity, optimism, and a commitment to continuous growth, values that resonate with KB Bank’s core principles.″ This alignment between the group’s image and the bank’s corporate philosophy is seen as a strategic advantage.

The K-pop fan base in Indonesia is estimated to exceed 10 million, primarily consisting of the digitally savvy MZ generation (Millennials and Generation Z). Through this collaboration, KB Kookmin Bank Indonesia aims to strengthen its connection with the K-pop community and develop innovative marketing strategies to engage the younger audience.

Plans for collaboration between KB Kookmin Bank Indonesia and Hearts2Hearts include creating exclusive content and launching digital campaigns. These initiatives are expected to enhance communication with fans and solidify KB Kookmin Bank Indonesia’s reputation as a modern and forward-thinking financial institution.