In August 2025, BLACKPINK topped the idol group brand reputation rankings, followed by BTS in second place and Irene in third. The Korea Enterprise Reputation Research Institute analyzed over 81 million data items related to idol group brand reputation from July 15 to August 15, marking a 13.55% increase from the previous month’s 71 million items.

The brand reputation index reflects consumers’ online behavior and its impact on brand consumption. This analysis considers positive and negative reviews, media attention, consumer interest, and communication volume, alongside qualitative assessments from the Brand Reputation Monitor. The index encompasses both boy and girl groups, measuring consumer participation, media coverage, communication, and community engagement.

The top 30 idol groups for August 2025 included BLACKPINK, BTS, Irene, Red Velvet, Seventeen, Super Junior, SHINee, TWICE, BIGBANG, RYZE, ENHYPEN, EXO, Stray Kids, INFINITE, fromis_9, NCT, ATEEZ, ASTRO, Wanna One, BTOB, Oh My Girl, The Boyz, Ahop, STAYC, NMIX, 0BASE1, Kiki, Baby Monster, FIFTY FIFTY, and H.I.K.I.

BLACKPINK’s brand reputation index was recorded at 6,943,448, with a participation index of 265,286, a media index of 537,143, a communication index of 2,598,311, and a community index of 3,542,708. This indicates a 9.91% decrease from July’s figure of 7,707,025. BTS followed with a brand reputation index of 6,169,542, showing a 17.56% decline from July’s 7,483,615.

Ive’s brand reputation index rose to 5,193,674, reflecting a significant 35.87% increase from July’s 3,822,629. Red Velvet also saw substantial growth, with a brand reputation index of 3,877,780, an 85.86% increase from July’s 2,086,430. Seventeen’s index reached 3,485,787, marking a 14.77% rise from the previous month.

Koo Chang-hwan, director of the Korea Enterprise Reputation Research Institute, noted that BLACKPINK’s top ranking was accompanied by a 13.55% increase in overall idol group brand data. He highlighted an 8.81% decrease in brand consumption and a 5.36% drop in brand issues, while brand communication increased by 1.64% and brand expansion surged by 34.22%.

Koo further explained that BLACKPINK’s high ranking was influenced by link analysis terms such as ″gather,″ ″break through,″ and ″collaborate,″ with keyword analysis showing strong associations with ″jump,″ ″world tour,″ and ″blink.″ The positivity-negativity ratio for BLACKPINK stood at an impressive 92.27%.

The analysis encompassed a wide range of idol groups, including BLACKPINK, BTS, Ive, Red Velvet, Seventeen, Super Junior, SHINee, TWICE, BIGBANG, RYZE, ENHYPEN, EXO, Stray Kids, INFINITE, fromis_9, NCT, ATEEZ, ASTRO, Wanna One, BTOB, Oh My Girl, The Boyz, Ahop, STAYC, NMIX, 0BASE1, Kiki, Baby Monster, FIFTY FIFTY, H.I.K.I, and many others.