Global K-star IU has been appointed as the public relations ambassador for Incheon International Airport Main Customs. The announcement was made on the 25th, highlighting IU’s global recognition and popularity, particularly through her role in the drama ″Fooled in Love.″ Her positive societal impact, demonstrated through various charitable activities, makes her an ideal choice for promoting public understanding of customs administration.

At the appointment ceremony, IU expressed her gratitude, stating, ″I am very pleased and honored to be appointed as the public relations ambassador for Incheon International Airport Main Customs.″ She emphasized her commitment to promoting customs administration, including the importance of declaring carry-on luggage when traveling abroad and raising awareness about the prohibition of illegal items. IU aims to make customs procedures more accessible and understandable to the public.

After the ceremony, IU visited the arrival hall at Terminal 1 to observe essential customs duties, such as X-ray screening of checked baggage and drug-sniffing dog detection. Commissioner Lee Myung-koo of the Korea Customs Service presented IU with her appointment letter, expressing gratitude for her willingness to take on the role. He stated, ″I sincerely thank IU for readily accepting the position of Incheon International Airport Main Customs Ambassador. I hope you will continue to work together to promote the customs’ policies.″

Incheon International Airport Main Customs announced that IU will collaborate with them to promote key customs activities and policies to a diverse audience, ranging from teenagers to adults.