Big Hit Music’s new boy group CORTIS is generating excitement ahead of their debut with engaging short-form content. The five-member group includes Martin, James, Joo Hoon, Sung Hyun, and Gun Ho. On the 16th, they shared two videos on TikTok, teasing their debut album’s title track, ″What You Want.″

In these videos, the members showcase brief performances that incorporate the song’s title while using hand signs against a treadmill backdrop. This innovative approach of embedding hints in multiple short videos, rather than simply sharing clips from the music video, has received positive feedback. Fans are particularly intrigued by the clues about the new song’s lyrics and choreography woven into the members’ everyday activities, both on set and in the practice room.

CORTIS’s promotional strategy highlights the unique qualities of its teenage members. As a ″young creator crew,″ they collaborate on music, choreography, and video content, aiming to deliver diverse experiences to their audience. Their self-produced music videos, remixes, and dance challenge tutorials are entertaining fans through a variety of engaging posts.

Fans from the same generation as the members have responded enthusiastically to the unconventional short videos, describing them as ″content with a different approach.″ CORTIS’s official TikTok account gained over 1 million followers in just six days, and by the 16th, it had surpassed 1.3 million followers.

The music video for the intro track ″GO!″, released on the 11th, quickly climbed YouTube’s trending music video charts in several countries, including Korea, the US, Canada, and the UK, showcasing CORTIS’s rapidly growing global fanbase.

CORTIS will release the digital version of ″What You Want″ along with a conceptual performance film on August 18th at 6 PM KST. This track features the five members delivering a bold message of unwavering commitment to achieving their desires. The song reflects CORTIS’s determination as they step into a new world, blending boom bap rhythms with 1960s psychedelic rock guitar riffs, while incorporating the members’ ideas throughout the song, choreography, and video.

True to their name, which signifies ″thinking freely and breaking away from established norms,″ CORTIS aims to invigorate the K-pop market with their distinctive creations.