Jeju Island and the Jeju Tourism Organization will host the ″2025 Purple Festa in Jeju″ on September 12th and 13th, targeting global Hallyu fans who are passionate about K-pop and K-content.

On September 12th, a special program will take place at Beke Garden in Hyodon-ro, Seogwipo, a filming location for the TV show ″Handsome Guys″ featuring BTS member Jin. Fans can engage in various activities, including singing K-pop songs in Jeju dialect, learning choreography from K-pop stars, and enjoying a K-pop medley concert that incorporates gayageum and a cappella performances. The event will also feature a fan art exhibition showcasing works from global fans, a secondhand goods market, a bojagi workshop to explore traditional Korean culture, and a tour of Sinhyo Village.

The following day, September 13th, will focus on K-drama and K-culture at Jeju Mok Gwan-a. Attendees can look forward to an exhibition of artwork by Seonheul’s artists inspired by the Netflix series ″Cheated on,″ a cultural exploration program, and DIY crafting of tiger-themed ″Jakhodo″ paintings inspired by the Netflix animation ″K-Pop Demon Hunters.″ Additionally, there will be a four-panel photo shoot in a Grim Reaper costume, photo zones reminiscent of iconic drama scenes, a barley bean mailbox, and opportunities to experience traditional Korean games.

Under the slogan ″Fandom Experience for All,″ the Jeju Tourism Organization is introducing a special program for wheelchair-using K-pop fans. This initiative aims to create an inclusive environment where everyone can enjoy the festivities without physical barriers. The ″Equal Sign Tour,″ developed in partnership with T’way Air and a wheelchair-friendly travel agency, will offer a unique three-night, four-day trip for three wheelchair-using Hallyu fans and their companions, departing from Singapore to visit Jeju.

A representative from the Jeju Tourism Organization emphasized the significance of this event, stating, ″This is a meaningful attempt to provide a new fandom experience that connects global Hallyu fans with Jeju’s local culture.″ He further noted, “We aim to offer participants a fresh form of Korean Wave tourism that allows them to immerse themselves in Jeju’s ecology and culture while interacting with local residents.”