Actor and singer Lee Junho has embarked on a new journey by launching his own agency, ″O3 Collective.″ This creative collective is built on three foundational pillars: ″artist identity (One),″ ″originality of content (Original),″ and ″management system (Orbit),″ all working together to forge a unified creative path. Lee Junho emphasized the agency’s vision, stating, ″We aim for a team-based brand system where artists, content, and staff are all key players, and we are a collective that designs and realizes everyone’s growth and expansion together.″

In discussing the direction of O3 Collective, Lee Junho likened its mission to the invisible yet powerful forces that protect the Earth, highlighting how senses, connections, and inspiration converge to shape culture. He expressed a commitment to transforming the atmosphere of our times. The agency’s CEO, Yang Hye-young, is also drawing attention. With a background in CJ ENM’s Brand Strategy Office and Performance Business Division, Yang has a track record of successfully leading innovative projects and will play a key role in developing O3 Collective’s vision.

Lee Junho first gained fame in 2008 as a member of JYP Entertainment’s boy group 2PM, and he has since diversified his career as both a group member and a solo artist, winning the hearts of fans worldwide. He began his acting career in 2013 with the film ″Cold Eyes″ and has since become a prominent actor, starring in hit dramas such as ″Chief Kim,″ ″Red Sleeves,″ and ″King the Land.″ His impressive acting skills and global appeal have helped him break the mold of idol-turned-actors, solidifying his status as a leading figure in the industry.

In the latter half of this year, Lee Junho will return to the screen with the tvN drama ″Typhoon Boss″ and the Netflix original series ″Cashero,″ where he will take on new roles. His ability to bring fresh perspectives to each character has generated significant anticipation for these upcoming projects.

Lee Junho is also enhancing his connection with fans. On the 19th, he will launch a fan community on Weverse, a global superfan platform, to recruit official members for the second generation of his fan club. This initiative aims to foster closer interactions with fans both domestically and internationally. Through his diverse works and performances, Lee Junho has consistently showcased new facets of his artistry, reinforcing his unique presence in the entertainment landscape.

O3 Collective represents Lee Junho’s vision and aspirations as an artist. As he continues to grow through future projects, the establishment of this agency marks a pivotal moment in defining his identity. Lee Junho is committed to engaging with fans through various activities, further solidifying his position as a global artist.