The hoodie worn by BTS’ Jungkook has sold out on the official website, a phenomenon that occurred during a live broadcast on the fan community platform Weverse on August 17th. The LU’U DAN washed zipper hoodie he wore during the broadcast sold out in all sizes on the same day. The official World Music Awards (WMA) account confirmed, ″The LU’U DAN washed zipper hoodie Jungkook wore on the beach during the BTS Weverse Live is already sold out on the official store website.″

During the broadcast, Jungkook showcased a gray sleeveless top paired with a black hoodie, exuding a natural yet alluring charm. He further enhanced his look with earrings and a lip piercing. International media outlet SK POP reported that fans have dubbed Jungkook the ″SOLD OUT KING″ due to his remarkable ability to drive sales.

This isn’t the first time Jungkook has sparked a sellout phenomenon. On July 31st, the masks he wore while departing for Los Angeles briefly sold out. Additionally, various items featured in the live broadcast, including beer glasses, scented candles, mugs, and seaweed pans, also quickly sold out. Following the broadcast, the chicken brand recommended by Jungkook gained significant attention, ranking first and sixth in real-time search terms on delivery apps.

Jungkook’s influence extends to a wide range of products, including clothing, shoes, bags, toothbrushes, perfume, and wine. His mentions of fabric softener and kombucha have led to global sellouts and increased sales, clearly illustrating his impact on the consumer market.

Fans are particularly engaged with Jungkook’s fashion and consumer trends, which serve as powerful motivators for purchases. Items worn by Jungkook often see immediate sales spikes, a phenomenon referred to as the ″Jungkook Effect.″

This trend contributes to BTS’s status as a global artist. Jungkook’s individual activities also play a significant role in influencing consumer reactions to various brands and products, showcasing the loyalty and breadth of BTS’s fan base.

Jungkook’s influence goes beyond fashion, directly impacting consumer behavior across a variety of products, which is crucial for brand marketing. Fans often express their personal style through the items he endorses, fostering a sense of connection with him.

As Jungkook continues his activities, his impact on the consumer market is expected to grow. His fashion and consumer trends will likely influence many more in the future. The reach of BTS and Jungkook extends beyond music, encompassing a broader consumer culture.