CJ ENM’s global K-pop content platform, Mnet Plus, is gaining significant recognition worldwide. The platform’s growth is largely driven by the recent premiere of ″Boyz Planet 2,″ which has maintained viewership ratings in the 0% range through its fifth week. Mnet Plus allows K-pop fans to immerse themselves in K-pop culture and lifestyle, regardless of time or location.

Mnet Plus is establishing a unique value chain built on CJ ENM’s extensive content library, which includes original IP and music from leading K-pop brands like Mnet, KCON, and the MAMA Awards. The global debut project ″Boyz Planet,″ aimed at forming K-pop’s top boy group, is experiencing remarkable success across the globe.

The platform reached a peak of 1.46 million daily active users (DAU) thanks to ″Boyz Planet.″ Content from ″Boyz Planet 2″ has garnered over 35 million views, with global voter participation increasing by 200% compared to the previous season, totaling 1.96 million voters. Notably, live streaming of the fifth episode saw a surge of over 55% compared to the previous week, setting a new record.

″Boyz Planet″ Season 1 aired as a 12-episode series from February to April 2023, starting with a viewership rating of 0.4%. Ratings gradually increased, reaching 1.0% just before the finale, and ultimately achieving a peak of 1.2% for the final episode. The nine trainees selected through the program debuted as the group Zerobase One.

Mnet Plus has evolved into a ″participatory platform,″ emphasizing fan involvement through survival voting, contestant support, and mission song matching. To ensure a fair voting process, Mnet Plus has implemented digital fingerprinting technology and real-time security monitoring to prevent voter abuse. This stable voting system has enhanced the platform’s reliability, even with millions of concurrent viewers.

In January, Mnet Plus underwent a major update, introducing its own player that offers a comprehensive platform for live streaming, VOD, and clips. This enhancement includes global live broadcasts from 251 countries and regions, a real-time chat-based community, and personalized images and videos tailored for each contestant.

Star creators are engaging fans beyond just watching and voting, incorporating playful elements like collecting ″Alpha Energy″ through various activities to support contestants or providing unreleased images as ″Planet Cards.″ This approach allows fans to actively contribute to the star-making process, fostering a stronger sense of community.

Mnet Plus aims to evolve from a simple viewing platform into a collaborative digital space created with fans. The platform seeks to connect and amplify the passion of global fandom in real time, positioning itself as a representative hub for K-pop content. ″Boyz Planet 2″ airs every Thursday at 9:20 PM, offering various participation options such as real-time viewing, global voting, and support missions through Mnet Plus.