BTS member V has been chosen as the new face of Snow Peak Apparel, a collaboration that has generated considerable excitement. On the 21st, Snow Peak Apparel shared a teaser video on its official social media, announcing, ″He is Coming! The new Snow Peak Apparel collection will be released soon. Coming Soon!″

The teaser features V lying on the grass, highlighting his striking visuals. In just four seconds, V captivates viewers, building anticipation among fans. The new collection featuring him is set to launch on the 22nd.

Snow Peak Apparel is a premium outdoor brand gaining traction in major Asian markets, including Korea. Since 2023, the brand has had actor Hyun Bin as its model. Fans have responded enthusiastically to the news of V’s selection, with comments like, ″He suits V, who came from SDT,″ ″He’s already pretty,″ and ″Taehyung has been incredibly busy without us knowing.″

V completed his military service in June and plans to release a new album and embark on a world tour with BTS. The globally popular K-pop group has fans eagerly following V’s activities.

The collaboration with V is expected to enhance Snow Peak Apparel’s image and brand awareness. With his strong fan base and charisma, V’s role as the model is likely to positively influence the brand’s marketing efforts.

This partnership is also a significant milestone in V’s personal career, as he aims to explore various fields through modeling. Known for valuing communication with his fans, V is anticipated to strengthen his connection with them through this new role.

Snow Peak Apparel aims to introduce new styles and functionality for outdoor enthusiasts with this collection. By featuring V, the brand hopes to refine its marketing strategy to appeal to younger consumers.

V’s modeling endeavors are expected to expand, and fans are excited about the diverse looks he will present. Snow Peak Apparel believes this collaboration will further solidify its brand identity.

A brand representative noted that partnering with V presents a significant opportunity to explore new directions for Snow Peak Apparel. V’s involvement is anticipated to help the brand connect with a broader consumer demographic.

V intends to maintain his connection with fans through various activities. His role as a model is expected to transcend traditional advertising, establishing him as a brand icon. Fans are eagerly looking forward to V’s new looks and projects.

Snow Peak Apparel aims to lead the outdoor fashion trend with its new collection featuring V. The brand plans to leverage his image and style to create appealing products for consumers.

This collaboration is expected to yield positive outcomes for both V and Snow Peak Apparel. V will remain active across multiple fields, while his fans continue to support and follow his journey.