Lotte Welfood has announced a special collaboration with Stray Kids, the official global ambassadors for Pepero, to celebrate the release of their fourth full-length album, ″KARMA.″ This partnership aims to mark Stray Kids’ comeback and generate excitement for their upcoming activities with Pepero.

From the 23rd to the 3rd of next month, Lotte Welfood will host a ″POP-UP STORE″ and Pepero Zone at the atrium on the first floor of Lotte World Mall in Jamsil. This 12-day event will feature limited edition packages created through the collaboration, including the Heart Pair Package, which was released in Korea in June, and the Global Package, available exclusively for overseas markets.

A dedicated photo zone will allow visitors to take commemorative pictures in front of a photo wall showcasing Stray Kids images and a one-meter-tall Pepero sculpture. This setup provides a unique opportunity for fans to create lasting memories.

Additionally, a giveaway event will be linked to social media. Attendees who post photos from the event and share their excitement for the Stray Kids collaboration package on their personal Instagram and X (formerly Twitter) accounts will have a chance to win various prizes. These include a signed Stray Kids album from ″KARMA,″ a Stray Kids Polaroid photo, a limited edition Stray Kids X Pepero diary, and a seasonal Stray Kids collaboration package for Pepero Day.

Fans can also leave messages of support for Stray Kids’ comeback on Post-it notes. In return, they will receive a pack of White Cookie Pepero featuring member photos and a postcard with images from the group’s latest album. This limited-edition item will be available exclusively at the event, adding to its significance for fans.

A representative from Lotte Welfood expressed congratulations to Stray Kids on their album release, which has garnered affection from global fans. The representative hopes this collaboration will enhance the joy and sharing that Pepero represents.

This event is anticipated to strengthen the connection between Stray Kids fans and the Pepero brand while promoting the brand’s value. Lotte Welfood plans to continue expanding its consumer outreach through various collaborations.