Ive is set to strengthen its presence in the global music market with the upcoming release of their fourth mini-album, ″Ive Secret,″ scheduled for August 25th at 6 PM KST. This marks the group’s first release in about seven months since their third mini-album, ″Ive Empathy.″ ″Ive Secret″ presents a blend of the band’s confident image and their more hidden, unexpected facets.

The album features six tracks, including the title track ″XOXZ.″ Each song serves as an emotional vignette, weaving together a cohesive narrative. Recently, Ive has made headlines as a global sensation, particularly following their performance at the prestigious music festival ″Lollapalooza.″ Their accomplishments were further highlighted by winning four awards at the ″2025 K-World Dream Awards,″ showcasing their success on both domestic and international stages.

Known as the ″MZ wannabe icon,″ Ive is resonating with the MZ generation through the title track ″XOXZ.″ This neologism, inspired by the English phrase ″XOXO,″ conveys sentiments of love and dreams. The song captures a spectrum of emotions, establishing Ive’s unique artistic identity. The teaser for the music video invites viewers into a dreamlike atmosphere, enhancing the song’s surreal vibe.

Jang Won-young and Liz have contributed to the lyrics of this album, further shaping Ive’s musical direction. Jang Won-young, who previously penned the lyrics for ″Attitude,″ also wrote for ″XOXZ.″ Liz, following her work on ″Thank You,″ contributed to the new track ″Midnight Kiss,″ showcasing her lyrical talent. Together, they weave a narrative that reflects the diverse moods and identities present in Ive’s music.

Ive communicates various messages through their distinct identity of ″self-confidence.″ ″Ive Secret″ expands on this theme, revealing a complex narrative that hints at future developments through teaser content. The concepts of ″Evil Cupid″ and ″Cover Girl″ particularly heighten fan anticipation with innovative storytelling.

With the release of ″Ive Secret″ on August 25th at 6 PM KST and the promotion of the title track ″XOXZ,″ Ive is generating significant buzz among fans and the public alike, raising expectations for their upcoming musical journey.