Trot singer Lim Young-woong has secured the top position in brand reputation rankings. The Korea Enterprise Reputation Research Institute analyzed over 53 million pieces of data on trot singer brands from July 24 to August 24. This analysis calculated a brand reputation index based on factors such as consumer participation, media coverage, communication, and community engagement. The latest figure shows a 1.44% increase compared to the previous month’s data.

The brand reputation index reflects how consumers’ online behavior influences brand consumption. It assesses both positive and negative evaluations of trot singer brands, media interest, and consumer engagement. The ranking incorporates a recommendation index that weighs these factors into the overall brand reputation algorithm.

In this month’s top 30 trot singer brand reputation rankings, Lim Young-woong leads, followed by Kim Yong-bin, Park Seo-jin, Park Ji-hyun, Lee Chan-won, Jeong Dong-won, Young Tak, Song Ga-in, Jeon Yu-jin, Son Tae-jin, Ahn Sung-hoon, Jin Seong, Jang Yoon-jeong, Na Hoon-a, Jin Hae-seong, Seol Woon-do, Kim Yeon-ja, Hong Ja, Shin Yu, Tae Jin-ah, Yang Ji-eun, Oh Yu-jin, Kim Hee-jae, Kang Moon-kyung, Nam Jin, Kim Tae-yeon, Son Bin-ah, Mai Jin, Jang Min-ho, and Kim So-yeon.

Lim Young-woong and his fan club, ″Woongwoong Sidae,″ are gaining attention for their charitable donations and volunteer efforts. On June 16, in celebration of Lim Young-woong’s 34th birthday, ″Woongwoong Sidae″ donated 156,756,000 won to those in need, comprising 140,056,000 won in cash and 16,700,000 won in goods. Over the past five years, the fan club has contributed or participated in volunteer activities totaling 1.168 billion won to honor Lim Young-woong’s birthday.

Recently, Lim Young-woong donated 200 million won through his fan club, ″Heroes Era,″ to assist victims and local communities affected by heavy rain. This donation reflects a collaborative effort between Lim Young-woong and his fan club, which has established guidelines encouraging fans to engage in charitable initiatives. Lim Young-woong prioritizes donations and volunteer work over receiving birthday gifts.

Since 2021, Lim Young-woong has opted to stop accepting gifts from fans, instead welcoming handwritten letters. He continues to inspire fans to practice sharing and giving back. This approach, along with his image as a ″donating angel,″ has resonated positively with his supporters.

Lim Young-woong’s charitable contributions extend beyond financial aid, highlighting the significance of social solidarity. The fan club, ″Heroes Era,″ actively engages in various donation and volunteer activities that align with Lim Young-woong’s legacy. This not only strengthens his connection with fans but also positions him as a symbol of social responsibility.

His top ranking in brand reputation is seen as a reflection of his musical accomplishments and social contributions. Lim Young-woong’s donations and volunteer efforts positively influence his fans, enhancing his brand image in the process.

Looking ahead, Lim Young-woong intends to continue his philanthropic endeavors alongside his fans. These initiatives are helping to establish him as a social icon, transcending his identity as just a trot singer.