The group TWS (Tours) is gaining recognition in the advertising industry. Pledis Entertainment announced on August 26 that TWS has been chosen as the model for the skincare brand Begins by Jung Saemmool. With this new role, TWS will represent two beauty brands simultaneously, having already been the face of Jung Saemmool’s parent brand since May.

TWS’s refreshing and confident image has earned them the exclusive modeling position for Begins by Jung Saemmool. Their bright smiles and clear skin captured public attention in their first official pictorial, released on the 24th. A brand representative noted that TWS’s vibrant image aligns perfectly with the brand’s vision, making them the ideal choice for the campaign.

As TWS expands its global influence, interest from various brands continues to grow. The group has established itself as a blue chip in advertising across multiple sectors, including beauty, casual wear, and luxury brands. In Japan, TWS is collaborating with well-known local karaoke brands and toy companies, and they have been recognized as ″next-generation popular artists,″ even being invited to throw the first pitch at a Japanese professional baseball game.

TWS’s impact is also evident in their music endeavors. Their debut Japanese single, ″Nice to see you again″ (original title: Hajimemashite), released last month, topped the Oricon and Billboard Japan weekly charts four times and received a Gold Disc certification from the Recording Industry Association of Japan. Their first local tour, which spanned six cities, attracted over 50,000 attendees, showcasing their popularity.

Looking ahead, TWS is set to perform at the ″ROCK IN JAPAN FESTIVAL 2025,″ the largest local music festival, at Soga Sports Park in Chiba City, Japan, on September 15. They also plan to release a new album in October and resume promotions after a six-month break. TWS’s diverse activities are further solidifying their status as global artists.