
A special merchandise pop-up curated by the members of ENHYPEN is set to open soon. BELIFT LAB announced that the ″Artist-Made Collection by ENHYPEN Pop-Up″ will take place for 13 days, from September 2nd to 14th, at the Shinsegae Department Store in Gangnam, Seocho-gu, Seoul. This pop-up is designed around items that ENHYPEN’s fandom, known as ″ENGENE,″ would love to share.
The pop-up aims to reflect the members’ lifestyles, showcasing their tastes and individuality while conveying their desire to be a constant companion to their fans. The first floor will feature a showroom displaying all merchandise alongside a photo zone, while a merch shop will be located in a special event space on the basement level. To enhance visitor convenience, the merch shop will operate on an online reservation basis.
Pre-orders will begin at 10:00 AM on August 27th, with detailed information available on the official HYBE MERCH social media and the ENHYPEN Weverse community. A making-of video documenting the approximately 11-month merchandise production process was recently released on ENHYPEN’s official YouTube channel.
Each member has designed a unique piece of merchandise. Jeongwon created pajamas and a rug inspired by his pet dog, ″Ma-eum.″ Heeseung designed a customizable keychain and badge set, while Jay crafted a short-sleeved T-shirt and apron that reflect his daily life. Jake selected a necklace and tumbler that he frequently uses. Sunghoon designed a hooded zip-up and a figure keychain featuring his nickname, ″109.″ Sunwoo showcased a cute beanie and a soothing mood lamp, and Niki chose a flight jacket adorned with handwritten text and a photo of herself, along with a unique candle.
In addition to the pop-up, ENHYPEN’s ″ENHYPEN WORLD TOUR ’WALK THE LINE’″ is currently in progress and has been selling out. The group is on their first European tour since their debut, which kicked off at London’s O2 Arena on August 22nd. Following this, they will perform in Singapore from October 3rd to 5th, and conclude with an encore concert at the KSPO DOME in Seoul’s Olympic Park from October 24th to 26th.
Both the pop-up and the world tour provide essential opportunities for ENHYPEN to strengthen their connection with fans and enhance their musical journey. Through these initiatives, ENHYPEN aims to deepen their bond with their dedicated fanbase.