UIQ has signed an exclusive model contract with SM Entertainment's idol group RIIZE for three consecutive years. This renewal reaffirms the connection that began with RIIZE's debut in 2023. It is regarded as an exceptional long-term partnership in the rapidly changing beauty industry.

UIQ pursues the brand philosophy of "healthy beauty of the skin's natural state" and has created a strong synergy by combining this with RIIZE's clear and pure image. This synergy has led to visible success. The first campaign of 2023, "Biome Barrier Cream Mist (Good Microbiome)," proved its popularity by reaching 10 million cumulative views within 10 days.

The summer sun care campaign "SUN LOVER, UIQ" in the first half of this year also received a hot response, especially on social media. UIQ strengthened brand loyalty by working with RIIZE not only online but also at global offline pop-up events in Korea, Japan, and Indonesia.

Building on this success, UIQ plans to sequentially release new campaigns featuring fresh visuals and messages with RIIZE in the second half of this year. The second official collaboration product will also be launched.

Seo Jin-kyung, Executive Director of the Consumer Business Group at Gnome & Company, stated, "An exclusive model contract for three consecutive years is a rare case even in the recent beauty industry. Through large-scale campaigns with RIIZE that highlight the brand's differentiated 'usefulness,' we will further accelerate the brand's growth."

This renewal solidifies the partnership between UIQ and RIIZE and is expected to maximize the synergy between the two brands through future campaigns and product launches. The combination of UIQ's continuous growth and RIIZE's image is anticipated to further strengthen their position in the beauty market.