TWICE is solidifying their position in the global music market by achieving a career high on the US Billboard 'Hot 100' chart. On the August 30th 'Hot 100' chart, TWICE's "Strategy" ranked 57th, and "TAKEDOWN (JEONGYEON, JIHYO, CHAEYOUNG)" ranked 53rd. Both songs have climbed the chart for five consecutive weeks since their entry, setting new personal bests for TWICE.

TWICE also set new records on major global music platforms. On the August 24th Apple Music US Daily Top 100, "Strategy" and "TAKEDOWN (JEONGYEON, JIHYO, CHAEYOUNG)" ranked 68th and 51st, respectively. On the global charts, they ranked 42nd and 35th. On the Spotify US chart, "Strategy" placed 29th, and "TAKEDOWN (JEONGYEON, JIHYO, CHAEYOUNG)" placed 20th. On the UK Official Chart's August 22nd Official Singles Chart Top 100, they ranked 35th and 31st, respectively.

TWICE continued their global momentum by releasing their 6th full-length Japanese album, ENEMY, at midnight on August 27th. ENEMY is the first album released about a year after their 5th full-length album, DIVE, which came out in July 2024. Jihyo directed the overall visual concept, tracklist, and music videos for this album, adding special significance. The director's cut of the ENEMY music video, released alongside the album, received great acclaim from fans.

Recently, TWICE won the "Most Influential Global Group of the Year" award at the 2025 TIMA (TMELive International Music Awards), a leading international music awards ceremony in the Chinese-speaking region. The members expressed, "We sincerely thank you. Above all, we were able to receive this award because our fans have continuously supported and stood by us. TWICE will soon celebrate its 10th anniversary, and this will be the best gift for all the members who have worked hard."

TWICE has shown a steady upward trajectory over the 10 years since their debut, drawing significant attention among K-pop fans. Their global activities will continue, and they are establishing themselves as a representative girl group of K-pop.