The 'MBC Virtual Live Festival with Coupang Play,' where reality and the virtual world unite through music, will be held over two days on October 18 and 19 at Sangam Culture Square in front of MBC. This festival is a futuristic omnibus performance that brings together K-Virtual, known for its unique content, and top-tier K-POP artists in one place.

The lineup for this festival consists of K-Virtual idols, who are opening a new chapter in K-POP culture, and top K-POP artists who are loved across generations and borders. More than 20 teams will participate, including &TEAM, AHOF, Apoki, BRAZY, IRIS?, ISEGYE IDOL, izna, John Park, KiiiKiii, KISS OF LIFE, Koyote, LUVITA, nævis, NEXZ, NMIXX, Offequals, Plan.B, PLAVE, RIIZE, tripleS, USPEER, Virtual YB, Xdinary Heroes, and YENA (Choi Yena).

In particular, PLAVE is gaining attention as a team that has opened a new horizon for virtual idols. ISEGYE IDOL holds the record as the first Korean virtual idol to enter the Billboard Korea chart, and Apoki is known as the first virtual artist in Korea. Additionally, SM's first virtual artist, nævis, is also included in this lineup, bringing together the leading figures of K-Virtual.

The performance will feature trending K-POP idols with global fandoms such as NMIXX, RIIZE, and &TEAM, along with Koyote, beloved by all generations, and emotional vocalist John Park. The rock band YB is also drawing attention as they take on a new challenge with a virtual project.

The 'MBC Virtual Live Festival with Coupang Play' aims to provide global fans with new emotions and experiences through a surreal stage that transcends reality and virtuality. This festival will establish itself as an important event marking the beginning of 'NEXT K-Culture.'

Tickets for this performance will be available on Coupang Play in September. With many fans eagerly anticipating, attention is focused on ticket sales. The fusion of K-POP and K-Virtual is expected to showcase a new form of performance.