Wavve announced that it will broadcast KBS 2TV's 'Immortal Songs - Lim Young-woong and Friends Special' live in real time. This broadcast will be divided into Part 1 and Part 2 on August 30 and September 6, respectively, and will be exclusively live-streamed on OTT. It is Lim Young-woong's first solo special broadcast, featuring the premiere stage of new songs from his second full album. Various artists and broadcasters, including Lee Juck, Lyn, Roy Kim, Choi Yuri, Jo Jazz, the band No Brand, and Jeon Jong-hyuk, will participate in this broadcast.

Wavve will also live stream another exclusive content, the 'Forever This Moment - Cho Yong-pil' concert, on October 6. This concert is an event planned to commemorate the 80th anniversary of Liberation Day and will be held at the Gocheok Sky Dome in Seoul. All seats will be provided free of charge, and national merit recipients and their descendants, as well as low-income groups and people with disabilities who are vulnerable to cultural life, will be invited. KBS 2TV also plans to broadcast the same performance on the same day.

Wavve stated, "We are expanding convenience so that users can watch special broadcasts of top domestic artists without restrictions of time and space." They added, "We plan to continuously expand differentiated content that meets users' preferences in the future."

Wavve is an OTT service jointly established by KBS, MBC, SBS, and SK Telecom, with SK Square as the major shareholder. Recently, Wavve has been promoting a merger with TVING, whose major shareholder is CJ ENM, and has launched a double pass that allows simultaneous use of content from both platforms.

Wavve's strategy targets the main audience of terrestrial broadcasters, focusing especially on strengthening content aimed at middle-aged and elderly viewers. Broadcasts featuring artists like Lim Young-woong and Cho Yong-pil are part of this strategy, as these artists are particularly popular among the middle-aged demographic.

Wavve plans to continuously present exclusive content through collaborations with various artists in the future. This is interpreted as an effort to strengthen competitiveness in the OTT market and attract users' interest.

Wavve's content strategy is keeping pace with changes in the OTT market, and cooperation with terrestrial broadcasters is also being strengthened. These changes provide users with more choices and offer broadcasters opportunities to create new revenue models.

In conclusion, Wavve is strengthening exclusive content through collaboration with KBS, thereby solidifying its position in the OTT market. Attention is focused on how Wavve's content expansion and cooperation with broadcasters will proceed in the future.