BLACKPINK member Rosé (28) has become the highest-earning YouTuber among K-pop artists. In the "2025 Celebrity YouTuber Rankings" announced by Forbes Korea on the 27th, Rosé took first place. With a YouTube channel boasting 18.1 million subscribers, she recorded 3.6 billion views across 86 videos, earning an estimated annual income of 11.06 billion KRW.

Rosé's YouTube success was greatly contributed by the song "APT." released last October. This song was inspired by traditional Korean games and gained attention through collaboration with Bruno Mars. "APT." surpassed 100 million streams on Spotify within seven days of its release, creating a global sensation. Additionally, the song reached a peak position of number 3 on the US Billboard Hot 100 chart, setting a new record for K-pop female artists. "APT." also achieved the remarkable feat of charting for 41 consecutive weeks.

Based on these achievements, Rosé was selected as one of Time magazine's "100 Most Influential People of the Year." Furthermore, she was nominated in seven major categories at the "2025 MTV Video Music Awards," including "Video of the Year" and "Song of the Year." These nominations are seen as proof of Rosé's musical influence and popularity among the public.

BLACKPINK is preparing to release a new album in November. They plan to hold their world tour "DEADLINE" across 16 cities with 31 shows. This tour is expected to generate additional revenue. BLACKPINK already has a global fanbase, and this album and tour are anticipated to further solidify their popularity.

In addition to her success on YouTube, Rosé is actively engaged in various fields. She has established herself as a fashion icon and earns additional income through collaborations with multiple brands. These diversified activities enhance her brand value and strengthen her position as a K-pop artist.

Rosé's YouTube achievements are drawing attention as an example of how K-pop artists can succeed on digital platforms. Along with the globalization of K-pop, artists are directly communicating with fans and generating revenue through platforms like YouTube. Rosé's success stands out within this trend.

Rosé plans to continue balancing her music career with YouTube content creation. She values communication with her fans and aims to meet their expectations through diverse content. The future activities of BLACKPINK and Rosé's personal growth are expected to have a positive impact on the K-pop industry.

Rosé's YouTube success and BLACKPINK's activities will remain important examples for K-pop artists striving to be competitive in the global market. The worldwide popularity of K-pop continues to rise, and accordingly, artists' various activities are expected to become more active. Rosé stands at the center of this change, and her future endeavors are highly anticipated.