Singer and actor Kim Jaejoong's traditional liquor brand, 'Apgujeong Makgeolli,' is gaining explosive popularity. Kim Jaejoong launched this brand last April, and recently, due to a surge in orders, emergency production has begun. An industry insider stated, "It is rare for traditional liquor to enter emergency production due to a sudden increase in orders," adding, "Apgujeong Makgeolli has proven its potential to grow as a new icon connecting K-food and K-culture."

'Apgujeong Makgeolli' has increased its brand awareness through exposure on various broadcasts and content such as JTBC's 'Please Take Care of My Refrigerator,' YouTube channels 'Yongtaro,' 'Jaechingu,' and 'Jo Hyunah's Thursday Night.' This continuous exposure effect was further strengthened recently through content where Kim Jaejoong personally introduced the product on the YouTube channel 'Hi-Fiction.' This content received a strong response in the market.

Overseas online communities and social media are buzzing with the keyword "makgeolli enjoyed by K-pop stars." This is interpreted as a sign that makgeolli can be competitive among the younger generation and in the global market. Kim Jaejoong revealed that his reason for launching the traditional liquor brand was to widely promote K-culture. He is actively involved in the project, not just as a simple advertising model but by directly participating in product producing and promotion.

Kim Jaejoong recently successfully held a fan meeting in Chengdu, China. He continues to actively engage in his primary career as a singer, maintaining communication with global fans. His activities have positively influenced the awareness and sales increase of the traditional liquor brand.

The traditional liquor market has been changing in recent years, and Kim Jaejoong's 'Apgujeong Makgeolli' stands at the center of this change. His role is important in the process of traditional liquor becoming more than just a beverage and establishing itself as a cultural icon. He raises interest in traditional liquor and contributes to promoting Korean traditional culture worldwide.

Kim Jaejoong's 'Apgujeong Makgeolli' is creating a new wave in the traditional liquor market, and its future growth potential is attracting attention. The combination of K-culture and K-food will be a crucial factor for Korean traditional liquor to gain competitiveness in the global market. This change is expected to serve as an opportunity for Korean traditional liquor to be reborn with a modern sensibility.

Kim Jaejoong plans various activities to further the growth of the traditional liquor brand and aims to raise awareness of Korean traditional liquor. For traditional liquor to become a beloved product among younger generations and global consumers, continuous marketing and communication with consumers are necessary.

The success of 'Apgujeong Makgeolli' signifies not just product sales but the revival of Korean traditional liquor culture. Kim Jaejoong's brand is expected to continue playing an important role in introducing Korean traditional liquor to many people.