BLACKPINK member Jennie has established a new office in Hannam-dong. According to the real estate industry on the 3rd, Jennie's personal label, Odd Atelier (OA), is preparing to move to a newly constructed building in Hannam-dong, Yongsan-gu, Seoul. Currently, OA is using a detached house in Itaewon-dong, Yongsan-gu as its office, and with the lease contract expiring in October, it plans to relocate to Hannam-dong in November.

The building Jennie will move into is currently undergoing interior construction. The new office building is structured from one basement floor to four above-ground floors, with a total floor area of 927m2 (approximately 280 pyeong) and is classified as a neighborhood living facility. This building was completed in April last year. As of the end of last year, the rental conditions for this building were reported to be a deposit ranging from 1.5 billion to 2.5 billion KRW, with monthly rent around 60 million to 80 million KRW. The estimated sale price is about 45 billion KRW.

The office Jennie is currently using was previously involved in controversy due to violations of building regulations. This appears to have influenced the decision to move. Jennie is active as a member of BLACKPINK, engaging not only in music but also in various other fields. Odd Atelier is her personal label, expanding its presence in the music industry through collaborations with various artists.

Hannam-dong has become known in recent years as an area densely populated with luxury residences and commercial facilities, home to many celebrities and prominent figures. Jennie's move is drawing attention to its impact on the real estate market in Hannam-dong. The area records high rents and sale prices due to the harmony of upscale housing and commercial facilities.

Jennie's new office is expected to be an important base for the growth and development of Odd Atelier. OA carries out various tasks such as music production and artist management, closely connected to Jennie's personal projects. Besides her activities with BLACKPINK, Jennie is actively pursuing her individual music career, and this office relocation can be seen as part of her management strategy.

In addition, Jennie has recently expanded her influence in the fashion and beauty sectors through collaborations with multiple brands. Her activities are receiving significant attention both domestically and internationally, which is expected to positively impact OA's growth. Jennie's office move is regarded as a crucial decision for her business expansion.

The Hannam-dong building Jennie will move into features luxurious interiors and modern facilities, fitting well with OA's image. The new office will provide the necessary space for Jennie and OA's business operations and serve as a foundation for various future projects. Through this move, Jennie will have the opportunity to work in a more professional environment.

Jennie's personal label, Odd Atelier, plans to strengthen its position in the music industry through continued collaborations with various artists. News of her move has attracted great interest among music fans and industry insiders, raising expectations for OA's future activities. Jennie demonstrates success not only with BLACKPINK but also by showcasing her personal management skills, achieving results in both music and business.

This office relocation in Hannam-dong is part of Jennie's management strategy and is expected to play a significant role in her business expansion. OA will continue to solidify its position in the music industry through various projects. Jennie's move has become a hot topic among her fans, and interest in OA's future activities is expected to grow even further.