The group TREASURE is officially launching activities for their third mini-album. According to YG Entertainment on the 4th, TREASURE will appear on Mnet's "M Countdown" airing that afternoon. They will perform both the title track "PARADISE" and the included song "EVERYTHING" from the third mini-album "LOVE PULSE." In particular, since the music show stage for the title track "PARADISE" will be revealed for the first time, fans' expectations are high.

Previously, TREASURE showcased a high-quality live performance with a band sound through YouTube's "It's Live." The performance video produced by YG received great responses for its choreography emphasizing the refreshing and free mood of the song. Following this appearance on "M Countdown," TREASURE will consecutively appear on MBC's "Show! Music Core" on the 6th and SBS's "Inkigayo" on the 7th to communicate with music fans.

YG stated, "We plan to connect with more fans through promotions covering both online and offline platforms, including music shows, radio, and YouTube," and asked for much anticipation. TREASURE released their third mini-album "LOVE PULSE" on the 1st. This album received favorable reviews for expressing the intense and diverse emotions that love brings with their energy and unique sensibility. The album ranked number one on album charts in 16 regions on iTunes and also placed high on worldwide charts.

TREASURE will start the "2025-26 TREASURE TOUR [PULSE ON]" next month. The tour will begin at Seoul KSPO Dome from October 10th to 12th and will continue to Japan and other parts of Asia. Through this tour, TREASURE plans to reaffirm their presence as a "performance-oriented artist."

Since their debut in 2020, TREASURE has rapidly grown to hold an important position in the K-pop scene. They are expanding their fan base through various musical attempts, and this third mini-album "LOVE PULSE" is also part of that progression. In particular, this album is evaluated as a milestone that will further solidify their musical identity.

TREASURE's fans are expecting to experience a wider variety of stages and content through this promotion. As the group's activities become more active, communication with fans is expected to strengthen further. TREASURE will continue to maintain connections with fans through various forms of promotion.

TREASURE has established themselves as a new icon of K-pop by achieving good results on various charts. They demonstrate outstanding capabilities not only in music but also in performance and visuals, drawing attention to their future activities.

The successful launch of the third mini-album "LOVE PULSE" is expected to have a positive impact on TREASURE's future activities. They plan to continue their musical growth and strengthen their position as a global artist.