Rookie group CORTIS has set the stage for a "double hit" ahead of the release of their debut album. The music video for CORTIS's debut album intro track "GO!" surpassed 10 million views on YouTube around 8:50 PM on the 7th, just 27 days after its release. This achievement was made despite the song not being officially released as a single.

The "GO!" music video blends the free-spirited vibe of hip-hop throughout the song with unique visual aesthetics. It captures scenes of teenagers playing as they are, such as cooling off under the water jets of a car wash or running while holding a 360-degree camera in their mouth. All members participated in the creation of the song and choreography and were credited as co-directors of the music video. Through this, CORTIS showcases their identity as a "young creator crew" encompassing not only music but also video production.

The popularity of "GO!" is based on performances created by the members themselves. The choreography, which gives the impression of moving forward, received great acclaim, and the challenge of imitating it is rapidly spreading across various platforms. As of noon on the 8th, videos using this song on the global short-form video platform TikTok reached approximately 57,100.

Participation in the challenge by celebrities has also continued. BTS's J-Hope, Anthem's Nicholas and Maki, Cats Eye's Lara and Yoon Chae, and dancer Bada joined in. Additionally, BTS's Jungkook attracted attention by singing "GO!" live and following the dance during a live broadcast.

CORTIS is a rookie group launched by HYBE's label Big Hit Music for the first time in six years. They will officially release their debut album "COLOR OUTSIDE THE LINES" at 6 PM on the 8th. The title track "What You Want," released as a digital single on the 18th of last month, ranked first for four consecutive days from September 1 to 4 on Spotify's "Daily Viral Songs Global" chart, the world's largest music streaming platform.

The marketing strategy related to CORTIS's debut album focuses on promotion using various platforms. They are strengthening communication with fans through social media and fan communities and attracting fans' attention by producing diverse content.

To commemorate the release of their debut album, CORTIS plans to meet with fans, aiming to further strengthen their bond. They will continue to demonstrate their musical capabilities through various activities and solidify their position in the global market.

CORTIS's music and videos further solidify their identity and are receiving positive responses among fans. They are expected to gain even more fans through their future activities.

As a rookie group, CORTIS is showing their potential, and their upcoming activities are drawing attention. After the debut album release, they plan to continuously communicate with fans through various stages and broadcast appearances.

These activities are expected to play an important role in establishing CORTIS in the music industry. They will continue to strengthen their relationship with fans through creative and innovative content.

CORTIS's debut is highly likely to bring a fresh breeze to the Korean music market, and their growth is anticipated. They will establish themselves as unique artists through musical experimentation and various attempts going forward.