Rosé, a member of the group BLACKPINK, won the 'Song of the Year' award at the 2025 MTV Video Music Awards. This marked the first time a K-pop artist has won in this category. Rosé attended the ceremony held at the UBS Arena in New York, USA, on September 7 (local time) to receive this honor.

The song Rosé won for is "APT.," a collaboration with American pop star Bruno Mars. The song reached number 3 on the US Billboard main singles chart, the Hot 100. "APT." was nominated in a total of eight categories, including major awards such as Video of the Year and Song of the Year, as well as Best Collaboration, Best Pop, Best Direction, Best Art Direction, and Best Visual Effects. This is the highest number of nominations ever received by a K-pop act.

In her acceptance speech, Rosé said, "It feels like a moment that rewards all the effort I have put in," adding, "I wanted to be someone my sixteen-year-old self wouldn't be ashamed of, and twelve years later, I can dedicate this award to that sixteen-year-old me." She also expressed gratitude, saying, "I am always thankful and love my family, producer TEDDY, Bruno Mars, and my BLACKPINK members."

Messages congratulating Rosé on her win followed. BLACKPINK's Jisoo shared a clip of Rosé's acceptance speech on her Instagram, writing, "Congratulations, our Chae-young." Actress Go So-young also posted a photo of Rosé with the message "congratulations." Rosé expressed her joy by sharing posts from acquaintances who sent congratulatory messages on her social media.

This award is regarded as an important event that contributes to raising the status of K-pop. BLACKPINK continues to expand their influence in the global music market, and Rosé's achievement has become a new milestone for K-pop artists. The global popularity of K-pop was once again confirmed through Rosé's win.

Rosé plans to continue her music activities and contribute to the development of K-pop. BLACKPINK is currently on a world tour and communicates with fans through various musical activities. Rosé's recent award will further solidify BLACKPINK's successful trajectory.

The international success of K-pop artists has a positive impact on the Korean music industry. Rosé's win contributes to the globalization of K-pop and promotes the diversity of Korean music. Expectations remain high for the achievements of K-pop artists on the international stage.

Through this award, Rosé has strengthened her position as a K-pop artist, and anticipation for her future activities is growing. Attention is focused on how Rosé's musical journey will continue alongside the development of K-pop.