Pond Group announced on the 10th that ZeroBaseOne and Jung So-min visited BBCS Apparel Bukchon store, which operates under a brand license from BBC Studios UK. Since its grand opening in June, BBCS Bukchon store has become a must-visit course for visitors to Bukchon. In particular, due to the popularity of K-culture, visits from not only the domestic 20s and 30s generation but also foreign tourists have increased.

The visit of ZeroBaseOne and Jung So-min was planned to introduce the main products for the F/W season at BBCS Bukchon store and to expand contact points with customers. Those who visited the store freely explored various areas and tried on popular items of this season, such as lightweight jackets using PrimaLoft insulation and cardigans with Nordic patterns.

On site, members of ZeroBaseOne commemorated their visit by leaving signatures in the store space. A Pond Group official stated, "With brand models ZeroBaseOne and Jung So-min together, the Bukchon store has become a more special brand space," adding, "We will continue to communicate with customers by presenting various products based on practical designs this F/W season as well."

BBCS Apparel is strengthening its position in the global market through the BBC brand license, and the Bukchon store operates as part of this strategy. The store offers a space where modern sensibility and traditional elements harmonize, providing visitors with a unique shopping experience.

In particular, Bukchon is an area where Seoul's tradition and modernity coexist, and BBCS Apparel is enhancing its brand identity by reflecting the characteristics of this region. Visitors can directly experience the influence of K-culture through the various products offered in the store.

ZeroBaseOne has recently gained attention as a K-pop group, and Jung So-min is active as a brand model and popular actress. Their visit is expected to contribute to raising the awareness of BBCS Bukchon store.

Various styles of clothing will be released this F/W season, and Pond Group plans to maintain competitiveness in the market through practical designs that reflect customer needs. BBCS Apparel will continue to strengthen communication with customers and conduct various events to expand the brand experience.

BBCS Bukchon store will continue to play a role as the center of K-culture and establish itself as an attractive shopping space for domestic and international visitors. Pond Group is striving for sustainable management alongside brand growth and will provide products and services that meet customer expectations.

The visit of ZeroBaseOne and Jung So-min will be an important milestone in BBCS Apparel's marketing strategy and will serve as an opportunity to further solidify the brand's future growth potential. The brand plans to strengthen connections with consumers through various collaborations and events going forward.