IU's song "Love wins all" music video has surpassed 100 million views on YouTube. As of 12:27 AM on the 19th, IU's agency EDAM Entertainment announced that the music video had reached 100 million views. This marks IU's ninth music video to surpass 100 million views, following "Twenty-Three," "Through the Night," "Palette," "BBIBBI," "Blueming," "Eight," "Celebrity," and "Lilac."

"Love wins all" is a pre-release track from IU's sixth mini-album "The Winning," released last January. The song gained great popularity both domestically and internationally. Shortly after its release, it ranked first on major music charts such as Melon Top 100, Hot 100, Genie, and Bugs. Additionally, it topped the iTunes Top Song charts in 23 regions overseas.

In the same year, IU was selected as Korea's representative for Billboard's "Global No. 1 Artist Series." The "Love wins all" music video attracted explosive attention from the moment of its release due to IU and BTS V's passionate performances, director Eom Tae-hwa's direction, and its cinematic narrative and visuals. The music video ranked number one on YouTube's trending videos in 73 countries, and its cinematic storytelling and visuals have led to repeated viewings.

This milestone of 100 million views adds another meaningful record to IU's achievements. IU's new song "Bye, Summer" is receiving great love, topping major domestic music charts. Forbes in the United States referred to IU as the "Queen of K-pop and K-drama" and mentioned her new song release. The song also ranked first on overseas iTunes charts, drawing attention.

IU's pop-up store "Found at Eight" is currently operating at The Hyundai Seoul. IU is currently busy filming her upcoming drama "The 21st Century Great Lady." IU's music and drama activities continue to receive consistent attention both domestically and internationally.