Rosé is setting an unprecedented record with "APT." The Black Label announced on the 18th that the music video for "APT.," a duet between Rosé and Bruno Mars, surpassed 2 billion views on YouTube. This achievement was reached approximately 335 days after its pre-release on October 18 last year, breaking the shortest record in K-pop history.

Rosé now holds another 2 billion-view music video following BLACKPINK's "DDU-DU DDU-DU" and "Kill This Love." She is the first and only K-pop artist to have music videos with over 2 billion views both as a group member and as a solo artist.

"APT." is a pre-release single included in Rosé's first full-length album "rosie," released on December 6 last year. It sparked explosive reactions upon release, creating a phenomenon. The collaboration between Rosé and Bruno Mars made "APT." even more notable, topping domestic and international charts simultaneously, demonstrating a great unification of the global music market. From its release, "APT." swept the world and rebounded on the Billboard charts after the holiday season, showing a reverse climbing graph.

Rosé also appeared on TIME magazine's list of the "100 Most Influential People in the World 2025," showcasing her status as the protagonist of this phenomenon. On the 7th (local time), "APT." won the Song of the Year award at the 2025 MTV Video Music Awards held at UBS Arena in New York, making Rosé the first K-pop artist to achieve this and reaching the top not only in the K-pop market but also in the global music industry.

Rosé is currently on her world tour, holding BLACKPINK's solo concerts "DEADLINE" at Goyang Sports Complex Main Stadium on July 5 and 6. This tour is further solidifying Rosé's global popularity.

Rosé's achievements are regarded as an important example of K-pop artists' global expansion. The success of "APT." goes beyond mere musical accomplishment, contributing to elevating the status of Korean popular music. Rosé is expected to further strengthen her position as a representative K-pop artist.

Following the success of "APT.," Rosé plans various activities and intends to enhance communication with her fans. These efforts will contribute to solidifying her status as a global artist. Expectations for Rosé's future endeavors are rising.

Rosé influences not only music but also fashion and culture in various fields. Her style and image inspire many, presenting a new model for K-pop artists. She plans to continuously expand this influence.

"APT." is more than a musical achievement; it is an important milestone contributing to the globalization of K-pop. Rosé's case holds great significance in gaining recognition for K-pop artists on the world stage. She will continue to contribute to the development of K-pop and strengthen her position in the global music market.