Singer and actress IU donated 200 million won to celebrate her debut anniversary. This demonstrates her commitment to social responsibility. According to her agency EDAM Entertainment, IU's music video "Love wins all" reached 100 million views as of 12:27 AM on the 19th. This marks IU's ninth music video to surpass 100 million views in total.

"Love wins all" is a pre-release track from IU's sixth mini-album "The Winning," released last January. Immediately after its release, it topped major domestic music charts, gaining explosive popularity. Additionally, it proved its global influence by ranking number one on iTunes Top Songs in 23 regions overseas.

The music video features powerful performances by IU and BTS's V, directed by Um Tae-hwa, boasting cinematic storytelling and visual beauty. It attracted explosive attention from the moment of release and ranked number one on YouTube's popular videos in 73 countries. With repeated viewings, it continues to receive much love to this day.

Surpassing 100 million views adds another meaningful record to IU's achievements. IU's new song "Bye, Summer" is also gaining great popularity, topping major domestic music charts.

Forbes USA called IU the "Queen of K-pop and K-drama," highlighting her global status. She has also ranked number one on overseas iTunes charts. Currently, IU is operating a pop-up store called "Found at Eight" at The Hyundai Seoul and is actively filming her upcoming drama "The 21st Century Great Lady."

IU's donation and musical achievements further solidify her social influence and position as an artist. This delivers a positive message to fans and the public, raising expectations for her activities. IU plans to continue active engagements in various fields going forward.