Singer and actress IU continued her special communication with fans. On September 20, IU's official account posted a photo along with the message, "250920 2025 IU POP-UP STORE [Found at Eight] But today, the live was really fun, and anyway, I heard this pop-up store is amazing. IU visited. IU is truly a famous Aileion fan." In the photo, IU visited the pop-up store wearing a white T-shirt, jeans, and a checkered shirt.

IU's pop-up store operated from September 10 to 21 on the 5th floor of The Hyundai Seoul at Epic Seoul. This event was planned under the theme "A sparkling story that stays in the heart for a long time," and it was conducted through a free advance reservation system, with all sessions sold out. Visitors had a special experience through exhibitions and merchandise inspired by IU's music, photos, lyrics, and the fan club 8th generation character 'Aileion.'

IU held a fan meeting titled "2025 IU FAN MEET-UP [Bye, Summer]" over two days, September 13 and 14, spending meaningful time with her fans. This fan meeting was organized to strengthen communication between IU and her fans.

Recently, on her debut anniversary, IU made a generous donation of 200 million won to vulnerable groups under the name 'IUana.' This donation is regarded as a meaningful activity shared with IU's fans.

IU is receiving much love as her new song "Bye, Summer" ranked number one on domestic and international charts. The song gained great popularity immediately upon release and is cited as an example of IU's musical growth.

Currently, IU is actively filming her next project, MBC's new drama "21st Century Great Lady." This drama is attracting attention as IU's new acting challenge. IU is actively working in both music and acting, further strengthening her bond with fans.

IU's various activities deeply move her fans, and her love for them continues to be widely recognized. IU plans to keep showing her communication with fans through music and acting in the future.