Airbnb launches special LA fan experience with Seventeen


Airbnb announced various experience programs on the 24th to celebrate SEVENTEEN's LA concert. This program was planned to coincide with SEVENTEEN's "WORLD TOUR [NEW_] IN U.S." performances held in Los Angeles on October 16 and 17. Airbnb is collaborating with SEVENTEEN to offer immersive experiences that bring fans closer to the artists.

Airbnb Originals experiences will be conducted with experts from the Los Angeles K-POP industry, including world-renowned K-pop choreographers, famous stylists, Korean-American rappers, and DJs. This collaboration was planned to expand the partnership with HYBE and Pledis Entertainment based on the success of the "SEVENTEEN 10th Anniversary Airbnb Experience" held in Seoul.

As the main partner of "SEVENTEEN WORLD TOUR [NEW_] THE CITY LA," which combines SEVENTEEN's IP with city infrastructure, Airbnb will also offer similar content at concerts held in Tokyo on December 11 and 12.

Reservations for SEVENTEEN-themed Airbnb Originals experiences in LA will open from 10 a.m. KST on September 25. Key experiences include dancing with K-pop choreographer Rex Woo and completing concert looks with stylist Jessica Song.

Choreographer Rex Woo will teach participants K-pop choreography step-by-step and provide an opportunity to film a group performance to share on social media. Stylist Jessica Song will share behind-the-scenes tips and styling know-how to complete K-pop idol looks, as well as provide education on the latest K-pop hairstyles and accessories.

A SEVENTEEN-themed DJ party will also be held. Korean-American rapper Dumbfounded will host, and DJ Howminy will perform, blending hip-hop, K-pop, and Seoul's club culture. Reservations for this DJ party will open from 10 a.m. KST on October 1.

Various Airbnb experiences capturing SEVENTEEN's vibe will take place in Los Angeles. Guests can record SEVENTEEN's songs and try being a DJ. Additionally, experiences such as pottery painting, Lady Jane cake making, and Chinatown shirt making are included.

Customers who book SEVENTEEN-themed Airbnb Originals experiences, special experiences held from October 12 to 18, or accommodations between October 1 and 17 will receive a limited-edition SEVENTEEN Airbnb Passphoto package. This package can be picked up at the Los Angeles concert venue.

Airbnb offers a variety of accommodations so both locals and travelers can enjoy their concert trips in a special way. Fans can stay near the concert venue or relax in quiet suburbs. They can also use various Airbnb services such as personal chefs and trainers.

Airbnb stated, "Through this experience collaboration, SEVENTEEN plans to expand the entire city of Los Angeles into a unified fan experience space. As part of HYBE's city-type concert playpark 'THE CITY' project utilizing artist IP, fans can enjoy various immersive fan events, unique accommodations, and curated local experiences at iconic landmarks throughout the city."


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