
The group CORTIS entered the main U.S. Billboard chart with their debut album. According to the latest chart released on the 23rd (local time) by the U.S. music media Billboard, CORTIS's first EP, "COLOR OUTSIDE THE LINES," ranked 15th on the Billboard 200. This is the second-highest position ever achieved by a K-pop group's debut album and the highest excluding project-type teams. Among rookies who debuted this year, CORTIS is the only K-pop artist to enter the Billboard 200. Even when considering all K-pop boy groups that debuted in the past four years, "COLOR OUTSIDE THE LINES" is the first album to enter the top 20 of the Billboard 200.
In addition, CORTIS ranked 3rd on both the Top Album Sales and Top Current Album Sales charts and took 2nd place on the World Albums chart. Thanks to the album's popularity, they also showed remarkable results on digital charts. The intro track "GO!" entered the Billboard Global 200 at number 180, while on the Global (excluding U.S.) chart, "GO!" ranked 136th and "FaSHioN" ranked 198th. These two charts rank based on online streaming and digital sales data collected from over 200 countries and regions worldwide. Unlike the Hot 100, these charts reflect trends in the global music market and are used as indicators to evaluate an artist's global influence.
Thanks to these achievements, CORTIS ranked 24th on Billboard's Artist 100. They received significant attention in the U.S. music market with works that embody their identity as a "young creator crew" who co-create music, choreography, and videos. According to Big Hit Music, the region that streamed CORTIS's new release the most was the United States. The music created by the five members together received a positive response from listeners in the "home of pop."
The leading U.S. music magazine Rolling Stone and the global music and culture media Tomorrow Magazine described CORTIS as "a new form of K-pop group that breaks free from conventions." They analyzed that the group's success factor was emphasizing raw energy and rough sensibility instead of the polished perfection typical of K-pop. Especially, Tomorrow Magazine praised, "The five members discussed and created everything from lyrics and choreography to the LP's color scheme. That very obsession breathes life into the album."
CORTIS's music videos attracted the interest of global music fans. Songs like "GO!," "What You Want," and "FaSHioN" appeared on the U.S. YouTube Trending videos. Many domestic and international YouTubers analyzed the meaning behind their videos and direction, showing great interest in the fresh ideas of teenagers. Additionally, CORTIS's performances contributed to their rising popularity. Their solid live skills and self-choreographed routines harmonized to elicit audience response. Their performances spread by word of mouth across various stages, including music shows.
On social media, dance challenges imitating their choreography spread widely, and "GO!" ranked 2nd on Spotify's Daily Viral Songs chart in the U.S., creating a significant impact. CORTIS is a team introduced by Big Hit Music, a label under HYBE Music Group, for the first time in six years following BTS and TOMORROW X TOGETHER (TXT). Having debuted only a month ago, they left a meaningful mark on the Billboard charts with their first album, "COLOR OUTSIDE THE LINES."