
The group TOMORROW X TOGETHER has signed an official partnership with the UNICEF Headquarters and the Korean Committee. Their agency, Big Hit Music, announced this on the 27th. Through this partnership, TOMORROW X TOGETHER will carry out the campaign "TOGETHER FOR TOMORROW" for the mental health of children and adolescents worldwide.
This campaign is designed with empathy as the starting point for mental health, aiming to understand each other without prejudice and to create a better tomorrow together. On the 30th (local time), TOMORROW X TOGETHER will meet with UNICEF Executive Director Catherine Russell at the UNICEF Headquarters in New York, USA, and attend the signing ceremony. The ceremony will be attended by UNICEF Deputy Executive Director Kitty van der Heijden, UNICEF Korea Committee Secretary General Jomi Jin, and HYBE Music Group APAC CEO Dongju Yoo, among others.
TOMORROW X TOGETHER is known as artists who have conveyed the values of empathy and solidarity through music that sincerely and delicately addresses the worries, pains, and realities of youth. They have expressed various emotions such as temptations easily encountered by young people and inner anxieties, building a profound musical narrative. The group name "TOMORROW X TOGETHER" means "different you and I coming together with one dream to create tomorrow," which naturally connects with the campaign's message.
Through this partnership, TOMORROW X TOGETHER plans to directly approach the emotional difficulties faced by children and adolescents and expand their role as global artists who provide comfort and courage. They stated, "We want to deliver the message that a more hopeful future can be created together, not alone. We hope that various activities with UNICEF will bring comfort and courage to many." They also added, "We are honored to join this meaningful journey. We will continue to widely promote the values of empathy and solidarity through music and various activities."
Big Hit Music said, "In the process of finding a partner who can further spread the value of 'together' that TOMORROW X TOGETHER has continuously conveyed, we resonated with UNICEF's global focus on mental health issues." They emphasized, "Under this shared goal, Big Hit Music will also support TOMORROW X TOGETHER's social contribution activities and contribute to creating positive change."
This partnership is expected to serve as an opportunity for TOMORROW X TOGETHER to raise awareness of mental health issues among children and adolescents and provide practical support for them. UNICEF operates various programs to protect the rights and welfare of children and adolescents worldwide, and this campaign is part of those efforts.
TOMORROW X TOGETHER has previously released music addressing emotional difficulties faced by youth, delivering social messages. Through their music, they have sincerely expressed the various emotions and problems experienced by young people, aiming to offer comfort and support to adolescents.
These efforts go beyond music activities and contribute to solidifying their position as global artists fulfilling social responsibility. TOMORROW X TOGETHER will continue to develop various programs and activities for the mental health of children and adolescents through cooperation with UNICEF.
This campaign is expected to be especially helpful to children and adolescents experiencing psychological difficulties due to the COVID-19 pandemic. The pandemic has caused anxiety and depression among many young people worldwide, increasing the need for social attention. TOMORROW X TOGETHER plans to make efforts to address these issues.
TOMORROW X TOGETHER's signing of this partnership once again reminds us of the need for global cooperation to solve mental health problems among children and adolescents. They will continue to positively influence young people and represent their voices through music and various activities.
The signing ceremony with UNICEF will be an important milestone in fulfilling TOMORROW X TOGETHER's social responsibility. They are expected to lead positive change through various activities for the rights and welfare of children and adolescents in the future.