Seventeen member S.Coups appeared at the BOSS 2026 Spring/Summer fashion show finale held in Milan, Italy. At the fashion show held on the 25th (local time), S.Coups took the runway as the final act, becoming the first K-pop artist to close the BOSS finale. As a global ambassador for BOSS, he took the stage wearing a leather trench coat inspired by the legendary industrial designer Dieter Rams.

Despite it being his first runway walk, S.Coups exuded charisma and sophistication as he confidently walked the runway. Through his agency, he expressed, "Following my attendance at the 2025 Met Gala (The Costume Institute Benefit) last May, I am grateful and honored to have another new experience. I will continue to work hard to convey my unique energy through various activities."

S.Coups is making a mark in the global fashion industry, featuring on the cover of the 20th anniversary issue of the global fashion magazine HYPEBEAST and as the cover model for the inaugural issue of GQ Hong Kong. During his attendance at the 2025 Met Gala, he attracted significant attention from major U.S. media outlets such as The Hollywood Reporter and Teen Vogue.

He is also actively continuing his music activities. S.Coups, along with member Mingyu, has formed a new special unit and plans to release their first mini-album, HYPE VIBES, on the 29th. The two participated in writing and composing all the tracks, including the title song "5, 4, 3 (Pretty Woman) (feat. Lay Bankz)," showcasing their growth as artists.

S.Coups' recent fashion show appearance and music activities are expected to further strengthen the global influence of K-pop artists. He is actively engaging with fans through both fashion and music, raising anticipation for his future endeavors.